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During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54.

YouTube Brand Lift campaign data, Google Pixel Grammys campaign (Google Preferred and TrueView), Jan. 2018.

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Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign

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Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg

Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%.
Google Search Lift

> 30 %

of U.S. millennials saw the 2017 Pixel Super Bowl campaign.
YouTube Analytics

Consumers want to capture more than the road ahead. Interest in front and rear onboard cameras has grown 185% YOY.
Google Internal Data

Consumers want to capture more than the road ahead. Interest in 360º onboard cameras has grown 70% YOY.
Google Internal Data

Consumers want integrated camera solutions. Interest in mirror cameras has grown 598% YOY.
Google Internal Data