During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54.

Related Data

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Google/LRWGreenberg

Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%.

Google Search Lift

of U.S. millennials saw the 2017 Pixel Super Bowl campaign.

YouTube Analytics

Consumers want to capture more than the road ahead. Interest in front and rear onboard cameras has grown 185% YOY.

Google Internal Data

Consumers want to capture more than the road ahead. Interest in 360º onboard cameras has grown 70% YOY.

Google Internal Data

Consumers want integrated camera solutions. Interest in mirror cameras has grown 598% YOY.

Google Internal Data