The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

Google AdWords campaign data, Google Pixel Grammys campaign, Compared to similar campaigns with other audience lists, Jan. 2018.

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Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
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+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
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Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
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Mobile searches for “tv with” have grown by over 60% in the past two years.
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In the past two years, mobile searches for "product reviews" have grown over 35%.
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Almost 70% of requests to the Google Assistant are expressed in natural language.
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