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8 in 10

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

Google/Ipsos Connect, U.S., Generation Z Media & Values study, n=1000 people age 13–17, May 2018.

Appears In

Understanding Gen Z through the lens of YouTube

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50%

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45% of “dress” searches contain a reference to an event, like a wedding or graduation.
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1 in 6

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