59%

of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

Related Data

Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.

Google/Ipsos Connect
53%

of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.

Google/Ipsos Connect
80%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

Mobile searches for “__ should I __” have grown 80% in the past two years.

Google Data
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube