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59%

of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

Google/Ipsos Connect, U.S., Brand Building on Mobile Study, among Hispanics aged 18–54 who watch online video at least monthly on mobile, n=452, Jan. 2016.

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How Hispanic consumers engage with YouTube

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7 in 10

people feel empowered, motivated, or confident after learning something new from a YouTube video.
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Relevant video ads get 3X the attention compared to the average video ad.
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70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
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