Skip to Content
59%

of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

Google/Ipsos Connect, U.S., Brand Building on Mobile Study, among Hispanics aged 18–54 who watch online video at least monthly on mobile, n=452, Jan. 2016.

Appears In

How Hispanic consumers engage with YouTube

Related Data

1 in 2

Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.
Google/Ipsos Connect
53%

of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.
Google/Ipsos Connect
80%

of people say they typically switch between online search and video when researching products to buy.
Google/Magid

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.
Nielsen

Mobile searches for “__ should I __” have grown 80% in the past two years.
Google Data
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.
Nielsen/YouTube