1 in 2 Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people. Appears In How Hispanic consumers engage with YouTube Related Data 59% of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population. 53% of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population. 80% of people say they typically switch between online search and video when researching products to buy. Black millennials' mobile watch time on YouTube has more than doubled in the last two years. Mobile searches for “__ should I __” have grown 80% in the past two years. 41% of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.