Skip to Content

YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

Google Brand Lift Targeting Analysis October 2016 - March 2017, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns.

Appears In

The key to attention-grabbing video ads? How they’re served, not just what’s in them

Related Content

3 ways to build stories with short-form video ads

Related Data

People who saw the U.S. Navy's YouTube ads two or more times were 16% more likely to consider joining the organization.
Google Brand Lift Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.
Google Brand Lift Data

1.5 X

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.
Google and Greenberg
80%

of prospective students who planned to attend an online university said watching an online video influenced their application.
Google and Greenberg

Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.
Google and Greenberg
86%

of U.S. viewers say they often use YouTube to learn new things.
2and2/Google