Ads served with intent signals alone have 30% higher consideration lift and 40% higher purchase intent lift than when they’re served using demographic signals alone. Appears In 3 ways brands are using data and technology to turbocharge their marketing Related Content Beyond the traditional marketing funnel — a new formula for growth Your true audience may be bigger than you realize — and video could help you find out Lights! Camera! Data! How insights help 20th Century Fox Film reach the right audiences Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Over 1K years of watch time on “shopping spree” videos over the past two years.