Ads served with intent signals alone have 30% higher consideration lift and 40% higher purchase intent lift than when they’re served using demographic signals alone.

Google Brand Lift, Global, Smartphone (analysis restricted to smartphone to isolate the impact of targeting), July 2017–June 2018.

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of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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> 50 %

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1.2K

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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
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Over 1K years of watch time on “shopping spree” videos over the past two years.
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