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millennial dads seek parenting information online.

Related Data

45%

of millennial dads are most reliant on search — more than any other digital resource — for parenting information.

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

74%

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

75%

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Dads are more likely than moms to use YouTube to connect with their children.

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.