Related Data

74%

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Google/Ipsos Connect
75%

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Google/Ipsos Connect

millennial parents agree that their child is one of their best friends.

Google/Ipsos Connect
67%

of millennial moms say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X moms.

Google/Ipsos Connect
45%

of millennial dads are most reliant on search — more than any other digital resource — for parenting information.

BabyCenter

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Google/Ipsos