> 50 %
Over 50% of shoppers say online video has helped them decide which specific brand or product to buy.
Over 50% of shoppers say online video has helped them decide which specific brand or product to buy.
Google/Ipsos, U.S., “How People Shop with YouTube,” n=2,401, 18–64 who go online at least once per month and have purchased something in the past year, July 2018.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.