> 50 %

Over 50% of shoppers say online video has helped them decide which specific brand or product to buy.

Google/Ipsos, U.S., “How People Shop with YouTube,” n=2,401, 18–64 who go online at least once per month and have purchased something in the past year, July 2018.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
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Over 1K years of watch time on “shopping spree” videos over the past two years.
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