74% of moms are open to YouTube videos by brands or companies when seeking guidance across parenting topics. Appears In Modern moms on YouTube are finding their own way to parent Related Content How moms use YouTube videos: New trends and insights What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube Marketing to millennial parents? Here's how they're redefining parenting for their generation Related Data Moms are significantly more likely to watch YouTube alone than to watch with their kids. Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids. 7 in 10 moms come to YouTube for parental guidance. > 50 % of moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies. Dads are more likely than moms to use YouTube to connect with their children. 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.