People watched more than 110 million hours of candidate- and issues-related content on YouTube. Appears In How Political Ads and Video Content Influence Voter Opinion Related Data 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 24% of the Top 100 brand’s purpose-driven videos were about women’s empowerment. Video performance by social cause Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities. Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase. YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.