Watch time before and after the Iowa Caucuses

Watch Time Before After Iowa Caucus 1
  • Video Watch Time

Related Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

Google Brand Lift Data
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.

Google Data

of shoppers say that they have purchased products they discovered on YouTube.

Google/Ipsos

Watch time for videos has increased over 270% in the last 12 months.

Google Data

Watch time for “makeup transformation” videos has increased 110% YOY.

Google Data