Watch time before and after the Iowa Caucuses Video Watch Time Appears In How Political Ads and Video Content Influence Voter Opinion Related Data People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time for “makeup transformation” videos has increased 110% YOY.