In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

YouTube Data, U.S., Classification as Shop with Me videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan - June 2015 and 2017

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68%

of YouTube users watched YouTube to help make a purchase decision.
Google/Ipsos Connect

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.
Google/Ipsos

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.
Google

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.
Google

Top 10 shopping-related videos, ranked by watch time, account for more than 900 years of total watch time in the past three years.
Google Data