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In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

YouTube Data, U.S., Classification as Shop with Me videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan - June 2015 and 2017

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Make the grade for back-to-school: 4 YouTube trends to inform your video strategy

Related Data

Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
Google Data

> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
Google/Ipsos

Watch time for videos has increased over 270% in the last 12 months.
Google Data

Watch time has grown by double digits across content that connects users to their personal interests.
Google Data

Watch time for wildlife videos has increased over 40% in the last year.
Google Data

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg