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CuriosityStream combined TrueView for action ads with Customer Match and improved the click-through rate by 240%.

CuriosityStream’s YouTube AdWords Data, Global, Comparing all campaigns in July 2017 vs. Oct. 2017.

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Why it’s time for search engine marketers to become video marketers

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data