81%

of video-viewing occasions get all or most of people’s attention.

Related Data

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

Google

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

YouTube

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

YouTube

>50K years of watch time on product review videos on mobile in the past two years.

Google Data