More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

of dads go to YouTube for guidance on key parenting topics.