Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Related Data

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

YouTube Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google

How watching videos on YouTube makes people feel

2and2/Google
68%

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

Google/Ipsos