CuriosityStream combined TrueView for action ads with Customer Match and reduced its cost per acquisition by 12%. Appears In Why it’s time for search engine marketers to become video marketers Related Content Brand marketers: Just sitting on your video performance metrics won’t get you far Finding the right time: How leading marketers redefine moments of assistance Putting the ‘view’ in view-through conversions Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Over 1K years of watch time on “shopping spree” videos over the past two years.