60% of the content produced by U.S. YouTube creators is watched by users in other countries. Appears In New research exposes a gap in retailer-brand partnerships — and how to fix it Related Content How an industry underdog redefined the retail partnership model Inside Google Marketing: How we think about digital-first planning How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
