60% of the content produced by U.S. YouTube creators is watched by users in other countries. Appears In New research exposes a gap in retailer-brand partnerships — and how to fix it Related Content How an industry underdog redefined the retail partnership model Inside Google Marketing: How we think about digital-first planning How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Over 1K years of watch time on “shopping spree” videos over the past two years.