60 % Over 60% of people who watch YouTube videos view content they are passionate about. Appears In Make it personal: 5 rules of engagement for video ads that work Related Content The new primetime is personal Forget about primetime. To attract viewers, follow their passions 4 ways to get mid-funnel impact out of your brand campaign Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
