86% of U.S. viewers say they often use YouTube to learn new things. Appears In How failure can help you find success with your audience Related Content Why great brand stories aren’t just told — they’re built Why video should be a key part of any education marketing effort Your true audience may be bigger than you realize — and video could help you find out Related Data 86% of U.S. viewers say they often use YouTube to learn new things. There are more learning-related videos on YouTube than books in the Library of Congress. 7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. How watching videos on YouTube makes people feel More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them. 50+ % of learning-related videos are uploaded outside of the U.S.