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Watch time for YouTube videos on "which product to buy" has grown 2X between 2017 and 2018.

YouTube Internal Data, Global, Jan. 2017–2018.

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Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
Google Data

> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
Google/Ipsos

Watch time for videos has increased over 270% in the last 12 months.
Google Data

Watch time has grown by double digits across content that connects users to their personal interests.
Google Data

Watch time for wildlife videos has increased over 40% in the last year.
Google Data

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg