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Watch time for YouTube videos on "which product to buy" has grown 2X between 2017 and 2018.

YouTube Internal Data, Global, Jan. 2017–2018.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data