adults in the U.S. watches auto content on YouTube once per month.

Related Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube

Searches for phrases containing "LGBT" on YouTube doubled from 2015 to 2016.

YouTube
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos