More than half of searches related to parts, services, and maintenance come from mobile.

Related Data

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).


of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google

While car sales today start online, more than 95% of purchases still happen at the dealership.