More than half of searches related to parts, services, and maintenance come from mobile. Appears In What the auto industry needs to know to close the sale after the sale Related Content Don’t settle for the best customer experience in your industry, deliver the best one—period How Hyundai changed course to improve the customer journey For effective video ads, look beyond demographics to behavior and context Related Data Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result. Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”). Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars). 60% of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships. Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits. > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership.
