While car sales today start online, more than 95% of purchases still happen at the dealership.

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Search is the first place people turn when they need auto maintenance information quickly.

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

growth in mobile searches for "__ for me" in the past two years.

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.