The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.
McKinsey Advanced Industries, U.S., "Innovating automotive retail," Feb. 2014 and Google/TNS, U.S., Auto Shopper Study, Consumer Barometer n=526, 2016.
Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
More than 40% of auto service shoppers need reactive versus routine maintenance.
While car sales today start online, more than 95% of purchases still happen at the dealership.
of people who took their vehicle in for service first heard about the service center through video.
Search is the first place people turn when they need auto maintenance information quickly.