The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.


of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.


Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

Google/Peerless Insights

growth in mobile searches for "__ for me" in the past two years.

Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data