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The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.


of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Search is the first place people turn when they need auto maintenance information quickly.


of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

growth in mobile searches for "__ for me" in the past two years.

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.