The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two. Appears In How Hyundai changed course to improve the customer journey Related Content What on-the-lot foot traffic data reveals about car shopping How leading marketers use data to drive customer-first strategies Micro-Moments Now: Why you should be the adviser consumers are searching for Related Data > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Search is the first place people turn when they need auto maintenance information quickly. 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month. 60%+ growth in mobile searches for "__ for me" in the past two years. 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone.
