Declining searches related to auto shopping Appears In Digital trends: Auto shoppers July 2016 Related Data > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. 60%+ growth in mobile searches for "__ for me" in the past two years. 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. 70% of online auto shoppers are men. 76% of luxury auto shoppers are men.