Declining searches related to auto shopping

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

growth in mobile searches for "__ for me" in the past two years.

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

70%

of online auto shoppers are men.

76%

of luxury auto shoppers are men.