95%
of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.
of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.
Google/comScore, U.S., "Automotive Shopper Study," n=3,165 consumers 18+ who purchased a vehicle in the past three months, Jan. 2017.
Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
More than 40% of auto service shoppers need reactive versus routine maintenance.
While car sales today start online, more than 95% of purchases still happen at the dealership.
of people who took their vehicle in for service first heard about the service center through video.
Search is the first place people turn when they need auto maintenance information quickly.