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95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore, U.S., "Automotive Shopper Study," n=3,165 consumers 18+ who purchased a vehicle in the past three months, Jan. 2017.

Appears In

The auto dealer’s guide to moving metal in a digital world

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos

Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
Google

More than 40% of auto service shoppers need reactive versus routine maintenance.
Google/Critical Mix

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai
65%

of people who took their vehicle in for service first heard about the service center through video.
Google/Critical Mix

Search is the first place people turn when they need auto maintenance information quickly.
Google/Critical Mix