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Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube Data, U.S., Classification "does it work" videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai

Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.
YouTube Data

5 X

increase in earned views on YouTube in the last year.
YouTube Analytics Data

39s

increase in watch time of YouTube content in the last year. 
YouTube Analytics Data
62%

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.
Google/Peerless Insights