Watch time of "does it work" videos grew by more than 11X in the past two years.
YouTube Data, U.S., Classification "does it work" videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017
Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
More than 40% of auto service shoppers need reactive versus routine maintenance.
While car sales today start online, more than 95% of purchases still happen at the dealership.
of people who took their vehicle in for service first heard about the service center through video.
Search is the first place people turn when they need auto maintenance information quickly.