76%

of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase.

Related Data

54%

of people say their phones reduce stress and/or anxiety in their lives.

Google/Heart+Mind Strategies
60%

of people say smartphones help them feel more confident and prepared.

Google/Heart+Mind Strategies
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

Google/Heart+Mind Strategies
75%

of people say their smartphones help them to be more productive.

Google/Heart+Mind Strategies

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix

Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.

YouTube Data