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Over the last two years, searches for local places without the qualifier "near me" have grown 150%, faster than comparable searches that do not include "near me."

Google Data, U.S. Jan.–June 2017.

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Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
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Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
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More than 40% of auto service shoppers need reactive versus routine maintenance.
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> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
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65%

of people who took their vehicle in for service first heard about the service center through video.
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Search is the first place people turn when they need auto maintenance information quickly.
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