76%

of luxury auto shoppers are men. 

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai

growth in mobile searches for "__ for me" in the past two years.

Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore
70%

of online auto shoppers are men.

Google Data

Declining searches related to auto shopping

declining-searches-related-auto-shopping SVG
Google Data