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Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix, Fixed Ops Study, U.S., (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
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Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
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More than 40% of auto service shoppers need reactive versus routine maintenance.
Google/Critical Mix

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai
65%

of people who took their vehicle in for service first heard about the service center through video.
Google/Critical Mix

Search is the first place people turn when they need auto maintenance information quickly.
Google/Critical Mix