Top brand interests of online car shoppers Appears In Digital trends: Auto shoppers July 2016 Related Data Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”). More than 40% of auto service shoppers need reactive versus routine maintenance. > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. 65% of people who took their vehicle in for service first heard about the service center through video. Search is the first place people turn when they need auto maintenance information quickly.
