Top search questions related to finding the best luxury car

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Related Data

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data

While car sales today start online, more than 95% of purchases still happen at the dealership.


Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix

Search is the first place drivers turn when they need information quickly.

Google/Critical Mix

When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

Kantar TNS/Google

growth in mobile searches for "__ for me" in the past two years.

Google Data