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Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.

Google Internal Campaign Data, 2017.

Appears In

Inside Google Marketing: 4 ways we’re planning for an automated future

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15.3S

The average mobile page takes more than 15.3 seconds to fully load.
Google Research 01/15/18
61%

of people expect brands to tailor experiences based on their preferences.
Google/Greenberg
90%

of leading marketers say personalization significantly contributes to business profitability.
Econsultancy and Google

Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”).
Google Data
71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
Google/Ipsos
66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
Google/Ipsos