Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.

Related Data

80%

of Gen Zers say YouTube has helped them become more knowledgeable about something.

Google/Ipsos Connect
89%

of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

Google/MIT
39%

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

Bain/Google
72%

of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.

Google/Peerless Insights

What voice-activated speaker owners would like to receive from brands?

What do people want to receive from brands? 52%: Info about deals, sales, and promos; 48%: Personalized tips and info to make life easier; 42%: Info about upcoming events; 39%: Business info (e.g., store location, hours); 38%: Customer service/support
Google/Peerless Insights

Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

Google/Bain & Company