Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.
Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.
Google Internal Campaign Data, 2017.
The average mobile page takes more than 15.3 seconds to fully load.
of people expect brands to tailor experiences based on their preferences.
of leading marketers say personalization significantly contributes to business profitability.
of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.