Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration. Appears In Inside Google Marketing: 4 ways we’re planning for an automated future Related Content Inside Google Marketing: What we learned from the Pixel 3 launch How data led us to give away our product for free — and why that was a great idea Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset Related Data 80% of Gen Zers say YouTube has helped them become more knowledgeable about something. 89% of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns. 39% of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years. 72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. What voice-activated speaker owners would like to receive from brands? Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.