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Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.

Related Data


of Gen Zers say YouTube has helped them become more knowledgeable about something.


of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.


of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.


of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.

What voice-activated speaker owners would like to receive from brands?

What do people want to receive from brands? 52%: Info about deals, sales, and promos; 48%: Personalized tips and info to make life easier; 42%: Info about upcoming events; 39%: Business info (e.g., store location, hours); 38%: Customer service/support

Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.