61% of people expect brands to tailor experiences based on their preferences. Appears In How to drive growth by delivering the assistance people expect Related Content Turning Micro-Moments into Growth Opportunities How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store A few tips to speed up your mobile site and tools to test it Related Data 33% of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years. 15.3S The average mobile page takes more than 15.3 seconds to fully load. Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site. 90% of leading marketers say personalization significantly contributes to business profitability. 46% of consumers prefer to use their smartphone to complete the entire process from researching to buying. 63% of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.