61%
of people expect brands to tailor experiences based on their preferences.
of people expect brands to tailor experiences based on their preferences.
Google/Greenberg, U.S., Rising Expectations in Consumer Brand Experiences, (n of 1500 consumers 18–64), March 2018.
The average mobile page takes more than 15.3 seconds to fully load.
of leading marketers say personalization significantly contributes to business profitability.
Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.
of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
