61% of people expect brands to tailor experiences based on their preferences. Appears In How to drive growth by delivering the assistance people expect Related Content Turning Micro-Moments into Growth Opportunities How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store A few tips to speed up your mobile site and tools to test it Related Data 15.3S The average mobile page takes more than 15.3 seconds to fully load. 90% of leading marketers say personalization significantly contributes to business profitability. Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration. Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”). 71% of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations. 66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
