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of people expect brands to tailor experiences based on their preferences.

Related Data


of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

The average mobile page takes more than 15.3 seconds to fully load.

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.


of leading marketers say personalization significantly contributes to business profitability.


of consumers prefer to use their smartphone to complete the entire process from researching to buying.


of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.