Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of.
How online video is empowering consumers in India to take action
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1 Google Internal Data, IN, February 2019.
2 Nielsen/BCG, “Entertainment Goes Online Report,” panel of 16,000 smartphone users, 2018.
3 Google Internal Data, IN, 2018.
4 Google/Ipsos, Online Video Landscape Report, 2018.
5 Google/Kantar TNS, Gearshift Report, 2018.
6 Autogearshift, 2017—2018.
7 Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, AU, JP, IN, KR), “How People Shop with YouTube” Study, 18–64 year olds who go online at least monthly and have purchased something in the last year (n=24,017), July 2018.
8 Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives,” n=20,000, A18–64 general online population, August 2018.