While car sales today start online, more than 95% of purchases still happen at the dealership.

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

of those who regularly use a voice-activated speaker say they create or manage shopping lists at least once a week.

of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.