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Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Google Display Network and Google TrueView Conversion Lift Studies, Global, Data for users with single impression. Data shows ratio of lift in viewable group vs. lift in non-viewable group. June–Sept. 2017.

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Putting the ‘view’ in view-through conversions

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