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Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Google Display Network and Google TrueView Conversion Lift Studies, Global, Data for users with single impression. Data shows ratio of lift in viewable group vs. lift in non-viewable group. June–Sept. 2017.

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Putting the ‘view’ in view-through conversions

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63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos