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25%

of marketers cited organizational and structural challenges as the No.1 reason they haven't adopted data-driven attribution.

Related Data

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

46%

of shoppers will go to the store as soon as possible after deciding they want a product — and only 12% will wait until the next trip.

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

76%

of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution.

86%

of CMOs and senior marketing executives believe they'll own the full end-to-end customer experience by 2020.