The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Related Data

people say they want to be able to visualize where and how a product could fit into their lives.

Google

66% of people say they are interested in using AR for help when shopping.

Google

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy

Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Google/Econsultancy

of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.

Google/Econsultancy