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76%

of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution.

Econsultancy/Google, U.S., "The Customer Experience Is Written in Data", (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who exceeded top business goal in 2016, n=478 mainstream marketers), May 2017.

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The hidden challenge with moving to data-driven attribution—and how to overcome it

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25%

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