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76%

of all marketers say they currently have, or will have in the next 12 months, the capability to use marketing attribution.

Related Data

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

46%

of shoppers will go to the store as soon as possible after deciding they want a product — and only 12% will wait until the next trip.

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

25%

of marketers cited organizational and structural challenges as the No.1 reason they haven't adopted data-driven attribution.

86%

of CMOs and senior marketing executives believe they'll own the full end-to-end customer experience by 2020.