100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

Related Data

Over 1K years of watch time on “shopping spree” videos over the past two years.

Google Data

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.

Google

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Google

Watch time for “travel hack” videos has increased over 250% in the last 12 months.

Google Data

Top 10 shopping-related videos, ranked by watch time, account for more than 900 years of total watch time in the past three years.

Google Data

Relevant video ads get 3X the attention compared to the average video ad.

Google/Ipsos