100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. Appears In 4 questions for YouTube’s performance ads product lead Related Content Why your online video strategy should be more than uploading your TV spot 4 questions for YouTube’s head of culture and trends With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done Related Data Over 1K years of watch time on “shopping spree” videos over the past two years. Watch time for tourism-related videos in the Philippines has increased over 90% in the last year. On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018. Watch time for “travel hack” videos has increased over 250% in the last 12 months. Top 10 shopping-related videos, ranked by watch time, account for more than 900 years of total watch time in the past three years. Relevant video ads get 3X the attention compared to the average video ad.