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46%

of shoppers will go to the store as soon as possible after deciding they want a product — and only 12% will wait until the next trip.

Deloitte/Google, Shopper Wallet Study, U.S., n=11,566 shoppers covering 37 retailers and 8 retail categories, December 2017.

Appears In

Data-driven merchandising: Moving from an art to a science to reach today’s shopper

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