46%
of people who were planning a summer trip had not decided on their destination as of February.
of people who were planning a summer trip had not decided on their destination as of February.
Google Survey, “Summer Travel 2017,” U.S., base: n=888 U.S. online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.
of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.
of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.
Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.
of people planning summer trips anticipate using a mix of devices to plan their vacation.
Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.
Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).