40%
of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.
of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.
Google/MIT Technology Review Insights, Global, ML Leaders and Laggards, grand total population n=1419; transportation, travel, and tourism n=105, 2018.
of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.
Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.
of people who were planning a summer trip had not decided on their destination as of February.
of people planning summer trips anticipate using a mix of devices to plan their vacation.
Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.
Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).