40% of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts. Appears In How data, measurement, and automation can position travel marketers for growth Related Content How video helped one travel marketer convert undecided customers 3 ways the digital traveler is changing — and 3 ways marketers can keep up 4 ways to get mid-funnel impact out of your brand campaign Related Data 60% of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage. Only 46% of high-value travelers are motivated by loyalty programs when booking travel. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 6 in 10 people considering a summer trip were already conducting some type of research in February.