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60%

of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.

Related Data

40%

of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

people considering a summer trip were already conducting some type of research in February.