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60%

of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.

Related Data

40%

of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

46%

of people who were planning a summer trip had not decided on their destination as of February.

44%

of people planning summer trips anticipate using a mix of devices to plan their vacation.

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.

Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).