60% of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage. Appears In How data, measurement, and automation can position travel marketers for growth Related Content How video helped one travel marketer convert undecided customers 3 ways the digital traveler is changing — and 3 ways marketers can keep up 4 ways to get mid-funnel impact out of your brand campaign Related Data 40% of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts. Only 46% of high-value travelers are motivated by loyalty programs when booking travel. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 6 in 10 people considering a summer trip were already conducting some type of research in February.