44%

of people planning summer trips anticipate using a mix of devices to plan their vacation.

Related Data

60%

of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage.

Google/MIT Technology
40%

of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts.

Google/MIT Technology

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Google/Greenberg
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright