44% of people planning summer trips anticipate using a mix of devices to plan their vacation. Appears In Summer travel trends: What search activity reveals about consumers' mindsets Related Data 60% of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage. 40% of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts. Only 46% of high-value travelers are motivated by loyalty programs when booking travel. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.