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During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.

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How the Big Game Played Out on the Second Screen

Related Data

7.5M

There have been 7.5 million incremental searches for the brands advertising during the big game.
Think with Google

440M+

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.
YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.
YouTube
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

16 X

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.
Google Data

> 3M

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.
Google Data