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During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google, "How the Big Game Played Out on the Second Screen," Feb. 2016.

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How the Big Game Played Out on the Second Screen

Related Data

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."
Google
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

45%

There has been a 45% YOY increase in mobile searches related to March Madness predictions.
Google Data
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

70%

of searches about standings during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

7.5M

There have been 7.5 million incremental searches for the brands advertising during the big game.
Think with Google